Business for a better world.

We build and run technology businesses with a global outlook. Each one ships quality products on the bleeding edge of software engineering and systems administration practice, from New Zealand to the world.

Seven businesses. One standard.

Each business has its own product, its own customers, and its own team. They share one engineering standard and one view of what good looks like.

Metaphor Cloud (AI and cloud engineering). Agentic systems, software factories, and AI security, with the cloud underneath.
Metaphor Network (Connectivity). Backbone, internet, and connectivity services.
Metaphor Support (IT service management). A multi-tenant service desk built for managed service providers.
Um (Broadband). Prepaid fibre broadband, charged by the day, with no contract.
Obfious (Fraud prevention). Device recognition that spots account takeover and fraud rings without cookies or personal data.
Metaphor ID (Identity). An identity platform for sign-in, single sign-on, SCIM provisioning, and organisation management.
Adapter (Payments). A payment API that lets software and AI agents pay through New Zealand's open banking rails.

Global in outlook. Exacting in practice.

At the edge of the craft
We adopt new engineering practice early and prove it in production. Agentic engineering, infrastructure as code, and automated testing are how we work every day.
Systems that stay up
Good systems administration goes unnoticed. We monitor, patch, and harden what we run, so our customers can get on with their own work.
Built for anywhere
Our products are made in New Zealand for customers wherever they are. We design for scale, security, and regulation from the first commit.
Quality over volume
We would rather run a few excellent businesses than many average ones. Each is held to the same bar, and each is built to last.

New Zealand roots. A global outlook.

Metaphor Group is the New Zealand company behind seven technology businesses, spanning cloud and AI engineering, connectivity, service management, broadband, fraud prevention, identity, and payments.

New Zealand is a small country at the edge of the map, with a long habit of building things that work with less. That habit makes for lean, resilient products that hold their own anywhere.

The group sets the engineering standard and takes the long view. Each business is free to serve its customers its own way.

Talk to the group.

For partnerships, investment, or anything that spans more than one business, wherever you are in the world. For product help, contact the business directly.

hello@metaphor.cloud